When Beyond Bounds approached us in March 2025, they were only weeks away from launching their very first Kickstarter campaign. Their goal was bold: to introduce TERRA, a 3D-printed designer lamp, as the foundation of a new brand. But they faced a critical obstacle. In just one month, they needed a video that could do far more than simply present a product. It had to convince complete strangers to trust a team they had never heard of, showcase the lamp in a way that captured both its beauty and its functionality, and communicate the larger mission of the brand through a cinematic story. With little time and everything at stake, the challenge was to create a film that could carry the weight of a brand’s first impression.